Basics Customer Experience Management

In customer relationship management (CRM), the focus is increasingly on the customer. Whereas in the past pure selling and turnover were important for sales, today it is the customer's problems and challenges that are at stake. Only when this has been understood can one consider one's services and thus also sales. In the context of digitalization, it is the same - the customer is king, never has this been more true than today. Every customer wants their own experience, completely individual, tailor-made. What it's all about, what to look out for - you'll learn the basics in the fundamentals course "Customer Experience Management".