Team Marketing Automation With SAP Emarsys Not least the public discussion about ChatGPT has reverberated the topic of artificial intelligence again. More than ever, the public is grappling with the use cases and, not least, the ethical aspect... automation best practice emarsys marketing tactics Jun 27, 2023 Spot on Customer Experience
Team New to sales - A few words of advice Customer Relationship Management (CRM), literally translated as managing customer relationships. In the meantime, the word has gone through several generations and transformations, and today we are de... advices experiences sales May 4, 2023 Spot on Customer Experience
Team Strategy also means not doing things This almost old-fashioned discussion about efficiency and effectiveness. Doing the right things right. Let's just imagine that we want to drive from Munich to Hamburg by car. Let's start on the Munich... effektivität effizienz focus strategy Apr 23, 2023 Spot on Customer Experience
Team Consulting, Sparring or Coaching Admittedly, the subtitle is not meant quite so seriously, but there is a grain of truth or basis for discussion in it. Why is that? Well, let's look at the terms and try to discern a definition. What ... beratung business sparring coaching sparring Mar 22, 2023 Spot on Customer Experience
Team Charme of internal costs Die internen Kosten sind ja erst mal egal, oder? Wir arbeiten sehr viel Kostenübersichten, um den Kunden einen Eindruck zu geben, in welche Richtung ein Projekt sich bewegen wird. Zugegeben, das beruh... kosten vollkostenrechnung Mar 20, 2023 Spot on Customer Experience
Team Benefit analyses „Ich weiß inzwischen, dass wir auf jeden Fall endlich ein CRM-System brauchen. Aber wie finde ich das beste System für uns?“ Das ist natürlich immer die Frage aller Fragen, wenn die Workshops sich dem... nutzwertanalyse nwa systemeinführung Mar 17, 2023 Spot on Customer Experience
Team New systems - is it worth it at all Woher weiß ich, ob sich eine Systemeinführung wirklich lohnt? Zum Beispiel bei einem neuen ERP oder CRM? Die meisten werden jetzt sagen: „Rechne dir doch den Return On Invest aus, darüber reden doch i... einführung implemen system Mar 14, 2023 Spot on Customer Experience
Team Customer Data Platform Der ganze SAP Kosmos kann einen sehr schnell erschlagen, wenn man auf der Suche nach einem Gesamtbild oder einer sogenannten Modulübersicht ist. So finden sich auf dem Weg zu einem bestimmten Modul wi... analytics big data customer data platform Mar 7, 2023 Spot on Customer Experience
Team ChatGPT - I could not stand it ... need to try Man muss ja nicht auf jeden Trend unmittelbar aufspringen und jedes noch so heiße Thema mitmachen. Zugegeben Disruption und Veränderungen im teils tradierten und etwas wenig innovativen Umfeld sind su... artificial chatgpt machine learning openai Feb 23, 2023 Spot on Customer Experience
Team Marketing is the future CRM applications make contact with customers transparent throughout, marketing is a complementary tool for sales. Yet both disciplines must form the CRM world together, and in general - isn't sales ra... management marketing sales Feb 3, 2023 Spot on Customer Experience
Team SAP and Fast Moving Consumer Goods In the Fast Moving Consumer Goods (FMCG) segment, the field sales force plays a special role: The placement of products must be controlled and optimised so that sales can be increased. Orders for dire... consumer goods crm customer experience retail execution sap Jan 9, 2023 Spot on Customer Experience
Team SAP Sales Cloud Retail Execution - Basics and Activity Management In the individual sectors, there are certainly more specific requirements, but these are recurring. For this reason, some providers develop so-called industry solutions, either as a product or as add-... retail execution sales cloud sap Dec 15, 2022 Spot on Customer Experience